Print media readership down, tabloids still most read newspapers

The printed media in Romania has seen fallen readership during the 12 months ending in April this year, shows a recent National Readership Study (SNA). Among the few publications which managed to increase their readership reach during this period were tabloid, Click, with an increase of 4.2 percent, daily Financiarul, with 1.9 percent, Marie Claire glossy magazine, with 4.5 percent, Gazeta Sporturilor, the Sunday edition, with 4.1 percent. Central daily newspapers have seen decreases in readership but they kept their position in the top. The first place was occupied by tabloid Libertatea, with 1.25 million readers each issue, but with a drop of 7 percent compared to January 2009 – January 2010 period. It was closely followed by Click, with 1.26 million readers each issue. The third is another tabloid, CanCan, with 905.000 readers each issue. Sports newspaper Gazeta Sporturilor comes forth, with 731,000 readers and a drop of 1.2 percent in its readership. Adevarul ranks forth, a general daily newspaper with 638,000 readers, followed by Jurnalul National, with 615,000 readers. Evenimentul Zilei quality newspaper had a 449,000 readership but suffered a loss of 9.5 percent in readership. Ziarul Financiar has 197,000 readers each issue, a drop of 9.2 percent, followed by Gandul, with 180,000 readers and a drop of 11.8 percent. Business magazines were also down in readership. Saptamana Financiara reported a drop of 8.7 percent to 264,000 readers each issue, while Capital dropped 14.2 percent, to 205,000 readers per issue. Business Magazine had a drop of 2.2 percent, to 87,000 readers each issue.