(P) Three CEOs of the most important global companies on innovation sustain workshops and keynotes at Innovation Summit 2014

Innovation Summit, the event dedicated exclusively to business innovation, is now at its second edition and will take place on the 3

rd

of June at Radisson Blu Bucharest. Innovation is key to long term, profitable growth - this perspective will guide the sessions of the Summit. Kamal Hassan ( President and CEO, Innovation 360 Institute), Florian Peter (CEO Mandalah) and Guido Woska (CEO Designit) are three of the speakers with a profile of more than 20 years in innovatio n, that will present, step by step, techniques and methodologies used to create memorable innovation projects. Along these three important speakers, interactive sessions will also be sustained by Philippe Poirier (R&D Director, Reckitt Benckiser), Harvey Wade (Director of Innovation Strategy, Mindjet) and Florian Paun ( Innovation Director, ONERA – The French Aerospace Lab). The subjects developed by the speakers will be followed by concrete examples, case studies and will answer to questions such as: The new paradigm in innovation – How can you grow brands that add value to people`s life?; How do you support the innovation culture of your organization?; How to be a leader that inspires its team to innovate?; How can you generate much more than product innovation, innovative experiences that create stronger consumer loyalty?; How can you use the “crowdsourcing” to increase the capacity to innovate?; What are the fundaments, tools and “actors” involved in collaborative innovation? Which are the practical strategies and tactics necessary for accelerating innovation - 5-step Innovation Framework from Cultivating Culture to Commercialization? The full event agenda can be checked at www.innovationsummit.ro/agenda. The networking sessions and the interaction between participants and speakers is facilitated by the Yammer application, brought by Microsoft, the partner of the event. Innovation Summit addresses to an environment of visionary leaders formed by CEOs, entrepreneurs, decision makers, innovators and creative persons that understand the need and the imminence of adopting innovation approaches in business processes. Access to the event is granted upon online registration, and the