(P) Innovation Labs: a Romanian pre-acceleration program turns young people’s ideas into game-changing tech products
The fact that the Romanian tech environment is experiencing a fast-paced growth is no longer novelty. It’s so well known, in fact, that a new niche is starting to develop – that of business (especially tech-oriented) accelerators that…
Irina Chirileasa · Journalist
· Updated · 4 min read

The fact that the Romanian tech environment is experiencing a fast-paced growth is no longer novelty. It’s so well known, in fact, that a new niche is starting to develop – that of business (especially tech-oriented) accelerators that nurture tech ideas and shape them into market-ready products. Innovation Labs builds a creative problem-solving community for young people who want to build innovative tech products. It is the largest pre-acceleration program for would-be tech startups, guiding them from the very first idea to a first functional prototype. Innovation Labs is created by Tech Lounge and powered by Orange, Carrefour Romania, Romanian-American Foundation and Microsoft YouthSpark. This years’ edition focused on mobile apps and platforms, Internet of Things products (wearables) and disruptive retail. Program structure and mission Innovation Labs enhances the globally acknowledged Romanian IT&C education system, encouraging and guiding young tech aficionados to turn their creative ideas into reality. The program starts with a 24-hour Hackathon contest, attracting young teams into a first round of development and pitching. The best teams are then guided through a 10-week program of one-to-one mentorship, talks and workshops, polishing their skills in technology choice, product design and business planning. Top mentors from tech industry and the startup ecosystem support the participants, refining their vision, fine-tuning user experiences, anticipating marketing issues and creating efficient teams. Future tech entrepreneurs learn how to develop real, persuasive products through fast prototyping, tackling user needs, choosing appropriate business models, assessing risks and managing teams. The program offers valuable feedback opportunities in Boost Day, an intermediate pitching session, peaking with Demo Day – the event where future partners, investors and users get acquainted with the teams and their products. Three teams won the Innovation Lab prizes, receiving the Jury’s appreciation and investors’ attention: Vitabox.me (“Best Business”) is an app for everybody interested in fitness. It brings nutritionists and fitness coaches together to offer a personalized, trustworthy supplementation process. The app collects data from various wearables and provides each user with a personalized profile based on their needs. The app also brings the supplements in users’ hands: starting from professional recommendations, Vitabox.me allows people to order the right mix of supplements, based on a subscription. eSKImo (“Best Product”) helps skiers avoid risky moves by improving their technique. eSKImo is a non‑intrusive knee brace that tracks the potentially dangerous movements made by skiers during descents. With the help of a user‑centric app, skiers can learn how to avoid ligament stretches and muscle sprain. Users become more adept at realistic risk assessment, and the app also works as a recommendation tool fit for every skill level.


