(P) Doing business in Romania is an extremely tricky thing

Patrick Nordstjærne, author of this article and Country Manager @ Sibus - Simplicity in Business If you sell your product or service too expensively, too few people can actually afford to buy them. If you sell them very cheap, people will believe they are not worth the money and if you offer them a free service, most will think: “Something is not right, it cannot be good?” In real life, what happens is that people postpone the decision to buy and wait in anticipation that “a better offer” is going to come. Sometimes it does, but in most cases it doesn’t. Now if an entire economy works this way and no one trusts in what they see and what is being said, then of course very little happens. Over time that kills ideas before they ever grow to become actual businesses and before people can learn to trust in them. It kills the future before it even started. When I first came here, I was surprised to learn that almost nobody trusts in the political system. Many people are afraid that people around them will try to take advantage of them and too many have too little confidence in their own ability to change anything else but their socks. And this, ladies and gentlemen is in fact one of the reasons why we started Sibus – Simplicity in Business. Our aim is to create a market place that builds trust in markets and services, which are complex to most. We help individuals, small and medium-sized businesses to make better and more cost-efficient decisions for themselves, simply by adding trust to the equation. We allow people to save time and money, while providing them with a quality service from a trusted source, because - and this is important - we collect the feedback from each transaction that allows us to decide if our partners are right or not. But how come this service is free? Is it really free and can I trust it? Of course you can trust in it, otherwise the business would not be here. A company that is built on trust must maintain this at any cost. Trust from clients that we work to produce the best possible solutions for them and trust from the partners that our clients are truly serious and committed to finding quality. Is it really free? Well, if you are trying to build trust in the market it would seem like a really bad idea to promise something unless you are actually delivering it. Yes, of course the service is free and non-binding for our clients. This is why they come to us in the first place. Instead of spending their own time looking all-over for a solution, we provide them with 3 offers within 6 hours. We listen to what they want and need and distribute their request in our network of trusted suppliers. Partners who understand the client’s industry and size of business will respond when we send out our requests. And by receiving 3 offers, the client actually gets a quick overview of how the local market situation looks. What we see in most cases is that the client continues with the 2 lowest prices and tries to understand the difference in what is included and not.