(P) Choose your attitude. Make a difference – 2014 trends by BoConcept

‘Hard times arouse an instinctive desire for authenticity’ – Coco Chanel The famous designer was talking about the post-war mood, but there are strong parallels with our own state of mind since the 2008 financial crisis. After a decade of credit-fuelled decadence and obsession of money, the vibe is now very different. Times are hard, however the upside is that we have started to adopt healthier, more ‘real’ values. We have gone from chasing ‘wants’ to meeting real needs. These are simple and few: to feel secure, to have people we can rely on, to be with friends, family and honest relations, to feel that we can make a difference and to be more sincere. The shift is in the focus from HAVING to BEING. This means the beginning of a new era. In these new times we are seeking solutions and answers and know-how is highly valued. It signals that we are becoming more constructive and that we are now dealing much better with the panic of the crisis. We are closer than ever to reality and this emotional shift is profoundly affecting the choises we make. Thursday - 19 September - Launch of the NEW BoConcept 2014 Collection This year’s BoConcept theme is CONFUSION, not confusing, but rather a mash-up between the 2 words: contrast and fusion. Time is not for inventing. Instead we are redefining and merging for new solutions as well as never-seen-before combinations of the well-known. The fusion of contrast is seen by mixing warm with cold, natural with metal, wood with neon, raw with polished and north with south. Furthermore, we see a tendency to mix the logic with the illogical. In our search for answers the craving for authenticity and intelligence set new standards and we see the logic math world of geometry and science meet the more illogical, artistic and surreal. The color pallete, whose appeal stretches from bleached-out, faded tones to jewel-brights, are combined more untraditionally than earlier. We urge more colors this season and like to break all the rules, however the tone-in-tone tendency of almost monochromatic settings is still here. We see bold metallics and raw concrete in a great mix as well as quilted, rich fabrics and neon prints. Inspiration is collected in several decades – the ‘50s, ‘60s, ‘70s, ‘80s and all the way back to industrialism with a hint of rococo and back again. Elements from different cultures are borrowed with great respect and put in new, interesting, however unlikely combinations. We take the best from different time periods and cultures and make an avant-garde style that boldly illustrates renewal. The merging of unconventional combinations is ‘spot on’ describing this year’s BoConcept collection theme. It is about redefining what you really need. The ‘no nonsense’ culture has begun and it is time to get rid of superfluous, making room for the essentials and making time for time. It is the dawning in a new era of choice, where choices are not pre-defined or hollow. It is all about you… yes, YOU… and your choices. Individuality is the key and authenticity is the road we need to follow.