Mondelez’ Bulgaria GM takes helm of Romanian subsidiary

The general manager of snacks business Mondelez in Bulgaria has also taken the helm of the company’s subsidiary in Romania. Ivaylo (Ivo) Naydenov is the new GM in Romania as of March 2015, replacing Gerard Chandran, who decided to leave the company. The Bulgarian also manages the company’s East Adriatic markets. Naydenov has been running the Bulgarian subsidiary since early – 2013. Prior to that, he was sales and marketing director of the Bulgarian subsidiary, which he joined in 2004. Before working with Mondelez, Ivo Naydenov worked with Wrigley and Strauss.His LinkedIn profile. In Romania, Mondelez sells brands such as Jacobs, Nova Brazilia, Milka, Poiana, Africana, LU Pepito, LU Pim`s, Barni, OREO, Tuc, Belvita, and Tassimo. Mondelez Romania is the former Kraft Foods, which re-branded in 2013. editor@romania-insider.com