Marketing guru Philip Kotler to return for Romania conference next year
Philip Kotler, also known as the "father of marketing”, will return in June next year to Romania for an accredited training addressed to specialists in communication. Philip Kotler, 80, will hold a conference on June 5, 2012, about the…
Romania Insider · Journalist
· Updated · 1 min read
Philip Kotler, also known as the "father of marketing”, will return in June next year to Romania for an accredited training addressed to specialists in communication. Philip Kotler, 80, will hold a conference on June 5, 2012, about the importance of marketing in the post-recession period and methods of satisfying the appetite for consumption of the G generation, the generation addicted to technology. The event called “Marketing 3.0" is organized by Confident Public Relations and V + O Communication.
Founder of the modern "Marketing Management", Philip Kotler has been involved in marketing research and development for over 55 years and is currently international marketing professor at the JL Kellogg School of Management at the University of Northwestern, USA. Kotler has been before in Romania, on May 18, 2005. Irina Popescu, irina.popescu@romania-insider.com (photo source: Kotler.ro)
