Magic Exists: CNN spot for George Enescu Festival in Romania

The publicity campaign for this year's George Enescu Festival includes a spot on US news channel CNN. The 20 second advert has the catch-line “magic exists” and promises a month of music performed by the world's finest artists. The CNN spot is due to air until May 19, according to local news agency Mediafax. Watch the ad below. Publicity got underway with a first round of the campaign, which included Euronews spots, up until March 14. Tickets for the orchestral music festival in memory of the great Romanian composer George Enescu have proved enormously popular. Both the festival passes, which went on sale on January 15, and concert tickets, available from April 15, virtually sold out within hours of going on sale. The organizers recently announced that some concerts would be broadcast live in cinemas in cooperation with local multiplex operator Grand Cinema Digiplex. Over 150 events are scheduled to take place from September 1 to 28 for the 2013 George Enescu Festival, in Bucharest and several other cities – Arad, Bacau, Brasov, Cluj, Iasi, Oradea, Sibiu and Timisoara. The festival will again celebrate Enescu’s compositions alongside performances of works by other great composers, such as Giuseppe Verdi and Benjamin Britten, Schoenberg, Mahler and Beethoven.