Lowe group reports EUR 52 mln turnover for last year in Romania

Lowe group recorded a turnover of EUR 52 million in 2010 in Romania, slightly up compared to the previous year. About 20 percent of the turnover comes from new contracts, according to the company. The HyperActive digital agency was the most dynamic in the group, recording an increase of 80 percent in turnover from 2009, to EUR 1 million. For 2011, Lowe estimates that 20 percent of the group's revenue will come from the digital area. The turnover will increase, according to the company, with approximately 10 percent due to the new customers, while the profit is expected to stay at similar levels as in 2010. Because of the the group's increases recorded last year, the company grew the number of its employees from 100 people in 2009 to 121 in 2010. Lowe group was established in Romania in 1993 and includes the agencies Initiative, Lowe & Partners, Lowe PR - rebranded as GolinHarris, HyperActive, Brand Connection and Medic One. Irina Popescu, irina.popescu@romania-insider.com