Leo Burnett Group invests EUR 0.5 mln on digital segment in Romania

Leo Burnett Group doubled its turnover from the digital segment in 2010 in Romania, compared to 2009, triggered by the EUR 500,000 investments in support of the development strategy for the digital segment, according to the company. The profit margin from digital operations rose from 12 percent to 15 percent.

“We started 2010 with a single company in the interactive group, iLeo, and we ended 2010 with three digital companies, iLeo, Digital Star and The Geek”, said Stefan Iordache, Chief Operating Officer Leo Burnett Group. The group currently has 170 employees, of which 50 are involved in Web Development, Digital Creative Services, Analytics, Mobile, Digital Media Planning and Buying, he added. Leo Burnett group in Romania includes the advertising agency Leo Burnett & Target, the media company Starcom MediaVest Group, the public relations consulting agency The Practice, iLeo, Digital Star and The Geeks digital communications agencies, and the ideas shop 23 Communication Ideas. Starting with 2002, the Leo Burnett network is part of Publicis Groupe, the third largest communications group worldwide. The companies in the Leo Burnett group have different shareholder structures. The Practice agency is owned by Gabriela Lungu, Stefan Iordache, Ioana Iordache, and Oana Bulexa. Irina Popescu, irina.popescu@romania-insider.com (foto source: Leo Burnett)