Laundry detergent Dero becomes most powerful Romanian brand

Laundry detergent brand Dero has climbed to the first position among Romanian brands, outperforming the mineral water brand Borsec, which ranked first in the last five years. The two brands are followed by Arctic, Dorna, Gerovital, eMag, Farmec, Dedeman, Elmiplant, and Napolact, according to the top 100 most powerful Romanian brands published by Biz magazine, based on a study carried out by Unlock Market Research. “Romanian brands are going through a very good moment. It’s the time when “made in Romania” has become a privilege,” said Adina Vlad, Managing Partner, Unlock Market Research, cited by local Dailybusiness.ro. Most companies in the top 10 are food or hygiene firms. editor@romania-insider.com