Fast food chain offers free Wi-Fi to students who answer Baccalaureate questions correctly

Fast food chain KFC Romania, in partnership with local advertising agency MRM/McCann Romania, has launched the Wi-Fi test campaign that aims to help Romanian students pass the high school graduation test (Baccalaureate). The KFC restaurants in Romania will change their Wi-Fi infrastructure and replace the usual passwords with hundreds of questions from the exam. The mechanism is simple: those who want to connect to the Wi-Fi while in a KFC restaurant will first have to answer to a question from the Baccalaureate exam syllabus, all the questions being approved by high school teachers. If the answer is correct, the user will have free access to the Internet for one hour, and will then have to answer another question to enjoy one more hour of free Internet. However, if the user doesn’t know the answer to a question, he will be redirected to a text that explains the answer. “Romania is among the countries with the highest Internet speed (top three worldwide), and another record is that the teenagers in Romania are those who use the Internet the most. Unfortunately, when it comes to the education system’s performance, Romania ranks much lower,” said Nir Refuah, Chief Creative Officer MRM/McCann Romania. After the complete implementation of this system, KFC Romania will provide the router software to all the organizations and families who want to transform their Wi-Fi access points into learning tools. The idea might prove helpful in Romania as more than 40% of the high school graduates in Romania didn’t pass the Baccalaureate last year. https://www.youtube.com/watch?v=l7bEeoepQTs&feature=youtu.be Irina Popescu, irina.popescu@romania-insider.com