Israeli Strauss Coffee ups sales by 10% in Romania
Israeli group Strauss Coffee's sales in Romania increased last year by 9.8% to EUR 51 million. The Doncafe coffee maker's growth was due to the increase in volumes and prices and to the acquisition of the Amigo brand, reports local…
Romania Insider · Journalist
· Updated · 1 min read
Israeli group Strauss Coffee's sales in Romania increased last year by 9.8% to EUR 51 million. The Doncafe coffee maker's growth was due to the increase in volumes and prices and to the acquisition of the Amigo brand, reports local Mediafax. In the last quarter of 2014, Strauss Romania's sales went up by 35.9%, to EUR 17.4 million. In February 2014, Strauss Coffee took over the Amigo instant coffee brand, in a USD 20 million deal. The Competition Council approved the transaction. After the takeover, Strauss Coffee ranks second in the instant coffee market in Romania, after Nestle. editor@romania-insider.com
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