Investments in outdoor advertising, up by 6% in Romania

The investments in outdoor advertising increased by 6% in the first half of the year compared to the same period in 2014, reaching EUR 27 million (in rate card terms), according to the Romanian Transmedia Audit Bureau (BRAT). The sectors which generated the biggest outdoor advertising sales in the first six months of 2015 include the retail and telecommunications. The financial sector increased its outdoor advertising spending by 45% compared to 2014 and Dutch group ING was one of the top clients. The three top players in the outdoor publicity industry attracted 60% of all investments. Euromedia Group ranks first, making EUR 8.5 million from selling outdoor advertising space. The values presented by BRAT are based on rate card prices. The actual amounts spent may be lower. editor@romania-insider.com