HP opens first European brand store in Romania

Hewlett-Packard (HP) has chosen Romania to open its first mono-brand store in Europe. The HP Brand Store was opened in Plaza Romania shopping center in Bucharest and will be operated by Altex Romania. The store, which covers 100 sqm, is mainly addressing high-end consumers. It features new HP models, some of which for the first time on the Romanian market. HP is represented in Romania by S.C. Global E-Business Operations Centre S.R.L. Altex is a Romania IT&C retailer which runs a network of over 60 stores in the country. editor@romania-insider.com