Survey: ING Bank, Raiffeisen Bank and Banca Transilvania have the best reputation in Romania

ING Bank, Raiffeisen Bank and Banca Transilvania have the best reputation among banks in Romania, according to a recent GfK study. The three banks, together with BRD Societe Generale, also represent the main bank for 60 percent of the urban banked population in Romania. In Romanians’ opinion, the bank with the best reputation has to be oriented towards people, to also be very preoccupied by its customer satisfaction and to be driven by principles such as honesty, transparency, ethics and responsibility. “Orientation to people means that the banking institution manages correctly the interests of all the parties involved - from its employees to bank customers. This characteristic is reinforced by Romanians’ expectation for a bank to pursue customer satisfaction and to build relationships of trust, not only to be concerned by its own commercial interests,” reads the study. The GfK reputation score is built on seven pillars, namely familiarity, quality management, quality of products and services, financial performance, the quality of being a good employer, social responsibility and emotional implication. The study was conducted online in October 2013 using the GfK Reputation Management Model, on a representative sample of urban Internet users. Irina Popescu, irina.popescu@romania-inisder.com