Ford brings new GM for Romania, starts B-Max production

Carmaker Ford, which starts production of its B-Max model in Romania today (June 25 ) named a new general manager for the local subsidiary. Zoltan Brassai will replace Henrik Nenzen, who will retire at the end of June, after 41 years with Ford Motor Company.

The 49-year old Brassai, who will take the new position starting July 1, is currently head of operations for Ford Romania. He has worked with Ford as brand manager for Europe in Koln, as well as head of operations for emerging markets, from Budapest. In Romania, Ford runs the factory at Craiova. The car maker will manufacture 60,0000 B-Max units this year at Craiova, and plans to build 100,000 more next year. The company had to invest EUR 675 million in technology and produce as many as 250,000 car units by March this year, according to the 2007 privatization contract, but it recently reached a deal with the Romanian state to delay some of the investments and some penalties for a lower than initially agreed production level. editor@romania-insider.com