Eden Park launches first Eastern Europe online store in Romania

The Eden Park clothing brand plans to expand in Romania, including with an online store to be launched on the local market in the following months. This would be the only Eden Park online store in Eastern Europe, reports local Capital.ro. The clothing brand's representatives also plan to open two more stores in Romania next year, which will join the existing unit in Bucharest. The online fashion retail is estimated at EUR 135-140 million by the players on this market in Romania, which represents a year-on-year increase of 30%. The estimation is based on the store owners’ plans to expand online. Irina Popescu, irina.popescu@romania-insider.com