Discovery and National Geographic sign alliance on Romania's advertising market

Discovery will handle the advertising sales for National Geographic Channel and Nat Geo Wild in Romania. Discovery Networks CEEMEA (Central & Eastern Europe, Middle East and Africa), a division of the US media company Discovery Communications, and FOX International Channels (FIC), the multimedia company of the mass-media corporation 21st Century Fox International, announced yesterday an advertising partnership starting 2015. The partnership will offer advertising clients access to a portfolio consisting of pay-TV broadcasters, addressing male and female audiences with upper middle income, according to the press release . "National Geographic Channel and Nat Geo Wild are strong brands with a leading market position in Romania. The opportunity provided through this partnership to expand our promotional efforts will contribute to the channels' success," said Deborah Armstrong, VIC Senior VP Media Sales & Partnership Marketing. Diana Mesesan, diana@romania-insider.com