Diamonds on the soles of her shoes: Charme Boutique steps into Bucharest's luxury shoes market EUR 0.25 mln investment

Dorobanti 59 is the new address to remember for those looking for luxury shoes in Bucharest as this is where they’ll find Charme Boutique, a multi-brand high-end store set up with a EUR 250,000 investment by the two partners in the project, Delia Stroea and Gabriela Cristea. The two partners also plan to expand their luxury footwear outlet with two new locations in Baneasa Shopping Center and in Promenada Mall. The men's shoe range at Charme Boutique includes designs by well-known names such as John Richmond, Roberto Cavalli, and Calvin Klein, with its first line of men’s footwear. meanwhile the women's range includes shoes by John Richmond, Baldinini, Alberto Guardiani and Fendi. “Charme Boutique was born because we wanted to create a luxury shoe store for men as there was no such concept on the Romanian market,” stated Delia Stroea, Manager Charme Boutique. “We chose to open multi-brand stores as buyer preferences are usually quite diverse. The choice of brands is intended to meet the needs of Romanian buyers,” added Stroe. Charme Boutique caters to wide range of style preferences, from business, elegant, to casual and sports items, while also reflecting the current shoe fashion trend, the rock star style. Shoe prices range from EUR 200 to EUR 420. The 2013 spring-summer collection will also help men start off on the right foot with their John Galliano pieces, while women will be able to step out with American brands Sam Edelman and L.A.M.B. by Gwen Stefani, as well as with Alessandro dell’Acquasi Enrico Coveri items. Ioana Jelea ioana.jelea@romania-insider.com (photo source: the company)