Coca-cola, Milka, Jacobs, top brands for Romanian consumers, study finds
Coca-Cola is the most powerful brand for Romanian consumers, according to Brand Community Power Model, a recent study by B&P Brandivia and GfK Romania. The second place was taken by Milka, followed by Jacobs Kronung. Orange came fourth and…
Romania Insider · Journalist
· Updated · 1 min read
Coca-Cola is the most powerful brand for Romanian consumers, according to Brand Community Power Model, a recent study by B&P Brandivia and GfK Romania. The second place was taken by Milka, followed by Jacobs Kronung. Orange came fourth and Ariel, fifth. The brand were evaluated based on the expenditures made in 2009 for people aged 18 to 49 from the urban area. The study doesn't mention how many respondents were included. See below the top of the most powerful brands in Romania: Coca-Cola Milka Jacobs-Kronung Orange Ariel Poiana Pepsi Nivea Dove Vodafone Cosmote Knorr Bergenbier Maggi Tuborg Kinder Timisoreana Dero Nescafe Ursus Dacia Activia Volswagen BCR BRD Rafaello Doncafe Golden Brau Nutriday Renault Milli Raiffeisen Napolact Romtelecom Banca Transilvania Ford Skoda Tnuva Citroen Provident
