Buying a business in Romania: cultural due diligence and hidden cultural rules

Cross-border mergers and acquisitions are common and often used to acquire more efficient access to resources and human capital, to expand markets and to create new ones. Due to promising predictions, as well as a considerable amount of time and money spent on legal and administrative issues, potential difficulties deriving from cross-cultural differences and hidden cultural rules are often neglected. This week we look at an actual acquisition of a Romanian business and analyze its impact.