Black Friday craze hits Romania, retailers fight to grab the most of the busiest shopping day of the year

With Black Friday, the busiest shopping event of the year, just days away, tens of local retailers have already announced their intention to enter the discounts battle and fight for their share of Romanian consumers’ money. This year, Romanian retailers have “officially” set the Black Friday event on November 21, one week earlier than the actual Black Friday in the U.S., which this year falls on November 28, the day after the Thanksgiving holiday. Most of the offers come from online retailers, but traditional retailers have also taken the model and announced hefty discounts for their products. Some of them have even “false-started”, launching their discounts campaigns one week earlier than the others, hoping to get more visibility and more clients. Here’s a list of some of the largest Romanian retailers who have announced Black Friday campaigns (according to information available at November 14): eMAG - The largest online retailer in Romania, which boasts to be the first who has brought the Black Friday concept in Romania, eMAG remains the trend setter when it comes to Black Friday sales. eMAG has its Black Friday event this year on November 21 and plans to sell EUR 34 million worth of products. Elefant.ro – The largest online book shop has expanded its offer in the last year and is now also selling fashion items, watches, perfumes and even furniture. Elefant will have its Black Friday event on November 21, followed by a Black Week, until November 28. Discounts of up to 80% for about 10,000 items. The company expects sales in this period to equal those in one or two regular months. Okazii.ro - The online shops platform has a “Black November” event which started on November 3 and end on November 30. Discounts as high as 60% for more than 200,000 products. F64 – The largest photo-video store in Romania has its Black Friday event on November 21. Discounts for more than 350 products. Estimated sales of EUR 2.7 million, up by a third compared to last year. F64 also had a Black Friday Pro event for professionals, in the end of October. Fashion Days – Online fashion retailer fashiondays.ro will have discounts of up to 90% for brand clothes. evoMAG - The online electronics retailer will hold the Black Fiday event in the November 21-23 weekend. EuroGsm – The telecommunications equipment retailer will have discounts of up to 75% for smartphones, tablets, gadgets and accessories in the weekend November 21-23. Estimates double sales compared to last year. Flanco – The electro-IT retailer will have a Black Friday weekend between November 21 and November 23, with discounts both in its stores as well as on its online shop.