Baby boom turns Romania into last biggest toys market to tap into

The Eastern European baby boom of the last five years could be particularly good news for the toys and games industry in Romania. In the last five years increased wealth and a better perceived economic outlook has encouraged more people to have children, and to have more than one child across the region, which means more demand for toys, highlights a recent Euromonitor report. What the report describes as a “whopping” 15 percent annual growth rate will translate into USD 127 million forecast total sales in toys and games in Romania.

Between 2005 and 2010, average birth rates in Eastern Europe rose from 9.9 to 11.4 per 1,000. The average birth rate in Romania is of 10 per 1,000 inhabitants, according to statistics. Although there is potential for growth in the toys and games markets across the region, Russia remains the biggest single market. However, for multinational players in the toys and games business Romania, according to the report, “still represents one of the last biggest markets in Europe to tap into.” Liam Lever, liam@romania-insider.com (photo source: Photoxpress.com)