Fresh food just a click away: Two Romanian entrepreneurs' online alternative to the traditional farmers' markets

Two Romanian entrepreneurs developed Taraba Virtuala - an online platform and app that connects small local farmers with people interested in buying fresh food, offering an easy-to-use alternative to the traditional farmers' markets.

We've talked to Roxana Bitoleanu, co-founder Taraba Virtuala, about the project's story, the benefits of selling and buying fresh food online, and the coronavirus pandemic's impact on this type of business.