Romanian advertising campaign brings McCann Erickson Cannes Lions medals

A Romanian advertising campaign has brought communication group McCann Erickson two grand prix awards, two gold medals and two bronze medals at the Cannes Lion International Festival of Creativity. The campaign called 'American Rom', created for Kandia Dulce, was awarded for the Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail section as well as at the Traffic&Brand Building section. The advertising campaign was created for the chocolate bar Rom. It got two gold medals in the section Food and Non-Alcoholic Drinks and the Fast Moving Consumer Goods (FMCG) section. The two bronze medals came at the PR category, in the sections Best Launch or Re-launch and Consumer Goods. The communication group has also been nominated in the media section, for Best Use of Integrated Media, with the awarding ceremony scheduled for tonight. McCann Erickson includes the agencies McCann Erikson, MRM Worldwide, McCann PR, Momentum, Universal McCann. editor@romania-insider.com