#RODigitalAmbassador: The @Romania NGO promoting the country online

@Romania, the official-looking page quickly gaining followers on Instagram and TikTok, is not run by a state agency, nor does it receive backing for promoting Romania as a destination for tourists from around the globe. Instead, it was built from the ground up by a non-governmental organization committed to showing what Romania has to offer.

In just five short years, the NGO @Romania has achieved a significant digital milestone, amassing over one million followers on Instagram. The NGO strives to redefine Romania’s image on the global stage and harness the power of social media to transform public perception and tourism practices, sharing amazing destinations or heartwarming pieces of Romanian lifestyle and tradition.