Recommerce CEO: Refurbished phone segment in Romania can grow fast once people become aware of advantages

Recommerce Group, a European leader in the refurbished smartphones market, aims to turn this niche into a mainstream market segment. The key to convincing more people to choose refurbished devices is to build awareness and confidence. Recommerce CEO Augustin Becquet spoke with Romania-Insider about the advantages of buying refurbished phones and the company’s plans in Romania.

Recommerce Group entered the Romanian market earlier this year by purchasing Fenix.eco, a local startup co-foundedd by French serial entrepreneur Gregoire Vigroux. Shortly after the deal was signed, Recommerce announced a local partnership with Orange Romania, the biggest mobile carrier in the country, for selling refurbished phones.