Browsing the shelves at Kyralina – the only French bookstore in Bucharest

The only French-language bookstore in Bucharest, Kyralina has been a go-to place for the francophone community in the capital for the last three years. The bookstore remains clear about the focus of its activity and meeting the reading interests of its public.

Sidonie Mézaize and her partner opened Librairie Kyralina as a generalist bookstore at the end of 2012, with a grant received from the Lagardère foundation. In the meantime, the two owners moved back to France but asked Valentine Gigaudaut, who had just arrived to Romania from Asia, to take over running the place. A journalist by training, Gigaudaut had previously worked in the book industry, where linking French publishers with international ones was part of her job. The bookshop started as a small place on George Enescu St. “because at the beginning nobody knew if it was a good idea or not,” she explains. What is now the only bookshop in the capital selling only French-language titles was not the only project of its kind but it is the only one still standing. I think one of the reasons we could survive was that we are not here to make money. We know that we will never be rich and we sell the books at the same price as in France, but in RON.” The bookshop covers the transportation cost of books. Kyralina has the Reference French Bookshop label from the Centre National du Livre (National Book Center). As such, she explains, “our aim is to broadcast French books in Romania, at a good price.” This label also means it can receive subsidies for specific projects, as it happened when it created a Human Sciences shelf. The book sector is one of France’s top cultural industries, with a publishers’ turnover of EUR 2.6 billion in 2015. Around a quarter of this number comes from foreign markets, according to data from the French Foreign Affairs Ministry. A staff of three ensures the day-to-day operations of the bookstore, which stocks around 7,000 books, with only one copy of each and new titles coming in every week: mainly those that cannot be found at other retailers of foreign-language books. In keeping with the bookstore’s focus on affordable prices, they acquire mainly livre de poche editions. The bookshop is not looking at adding other category products.

“Our job is to sell books in French. It’s our vocation.”

At the end of last year Kyralina changed homes. “In the first bookshop we knew that we could grow and the more books we have, the more we sell. So it was time for us to move and to become bigger,” Gigaudaut explains about the decision to move to the new location, almost twice as big as the first one. The children’s room takes up a prominent spot, just as children’s books are a significant segment in the Kyralina offer. It is here where families and children come to sample books or simply sit and read. “Sometimes, not every day, but very often, we have grandparents who come here with their grandchildren, and they just sit here and they read a book. It’s very moving. Then we know what we live for,” Gigaudaut says, explaining a generational shift in the foreign-language learning interest. “The grandparents can speak French, the children can’t speak French because they decided to focus on English and now, with the grandchildren, the parents realize it is important for children to speak English and another language. And because the grandparents can speak French they don’t transmit it to the children, they transmit it to the next generation.”