Online shopping: Romanian startup uses technology & stylists to pick the perfect outfits for customers

Buying clothes online can be quicker and more convenient, but it can also be tricky sometimes: the size is not correct, or the product doesn’t really look like the one ordered. Romanian startup The Outfit promises to be the better choice, as it combines algorithms with the know-how of fashion stylists to pick the best outfits for its customers. We talked to co-founder Horia Stupu to see exactly how their service works.

Young Romanian entrepreneurs Horia Stupu, Serban Buliga, and Ciprian Dudulea launched The Outfit a few months ago with the aim to make personal styling affordable through technology. The online service helps customers find the right clothes for their body & style by combining algorithms and personal stylists’ know-how. Users just have to create a profile on the online platform and answer a few questions about their style, body or budget, for the best shopping experience. The more they use the service, the more the algorithms and stylists learn about them.