Daniel Gross, CEO of Penny Romania: We mark 2024 as the year of digitalization

Retailer Penny, part of the German group Rewe, has recently added a fully autonomous store in Bucharest to its local network of more than 370 units. Daniel Gross, the CEO of Penny Romania, told Romania Insider more about how this project fits into the company's overall strategy and its plans for the local market.

For Penny Romania, last year was the ninth in a row with the highest increase in turnover among the food retail entities of Rewe Group and plans this year include the opening of 35 to 40 additional stores. The company plans to invest EUR 1 billion by 2029 and has started the work on its fifth logistics center in the country, located close to Bucharest. The project of the fully autonomous store, which is important for the return on knowledge it brings, also reflects the standing of the local market in the group. More on this in the interview below.