A quarter of Romanians, not shopping fans, study finds

About a quarter of Romanians are not shopping fans, found a study released by Gfk Romania. Most of them are men and their age is slightly higher than of those who like shopping. On the other hand, they are neither more optimistic or more pessimistic than those who are shopping fans, and not even less attractive as potential shoppers: both categories are shopping as frequently. However, it gets more difficult for companies to attract those who are not amused by going out shopping. They rarely read newspapers and if they want to buy something, it’s less likely to go through shops for information, reads the GfK study. However, for both categories of buyers, the main information channel is the same: they talk to friends or acquaintances. About half of city dwellers aged between 15 and 49 are Influencers, which means they have access to many social groups and tend to make recommendations on shopping, according to the GfK Roper Report. TheGfk Roper Reports analyzes consumers all over the world, in terms of lifestyles and values. In Romania, it included the urban population, aged over 15 years, in a sample of 1,000 respondents. Irina Popescu