Swedish retailer H&M will open two new stores in Romania on September 15, one in Cluj and one Timisoara, the company has announced Both stores will be located in Iulius Mall shopping centers in the two cities.

One of the most awaited fashion brands on the Romanian market, the retailer opened the first store in Romania in March this year, in AFI Palace Cotroceni shopping center in the capital city, followed by the ones opened in Unirea Shopping Center, Baneasa Shopping City, and Bucuresti Mall in Bucharest, and Unirea Shopping Center Brasov. Previous openings have been eagerly awaited by shoppers, who crowded in front of stores to benefit from the free vouchers given out to the first 100 buyers.

H&M was founded in Sweden in 1947 and is listed on NASDAQ OMX Stockholm. H&M Group has over 2,300 stores on 40 markets, including stores opened in the franchise system.

Irina Popescu, irina.popescu@romania-insider.com

Editing by Corina Saceanu, corina@romania-insider.com

(photo source: H&M)