Swissotel Poiana Brașov offers quiet luxury experience and signals brand direction in Romania and region
Swissotel Poiana Brașov, a small five-star boutique hotel under the Accor brand, is one of the latest additions to Romania’s famous mountain resort, offering quiet luxury and pampering to high-end customers. The hotel also signals the…
Radu Dumitrescu · Journalist
· Updated · 4 min read
Swissotel Poiana Brașov, a small five-star boutique hotel under the Accor brand, is one of the latest additions to Romania’s famous mountain resort, offering quiet luxury and pampering to high-end customers. The hotel also signals the brand’s direction in Eastern Europe.
Poiana Brașov, approximately 12 km away from the city, is an established holiday and winter getaway among Romanians and foreign tourists, and has been benefiting from Brașov’s recently-opened airport and its closeness to Bucharest by train or car.
The mountain resort, so far known for skiing, is slowly transitioning into an all-season retreat, and Swissotel integrates well into the concept, according to the hotel’s management.
Opened on September 1 of this year due to last-minute changes, Swissotel Poiana Brașov aimed to blend Translyavnian heritage and the Swiss brand’s know-how and image. The venue is minutes away from the famous Coliba Haiducilor restaurant and the Sulinar skiing slope.
The hotel has 64 rooms and is among the smallest Swissotel hotels globally in terms of the number of rooms. However, the smallest room spans 50 sqm, while larger suites go up to double that, including two bathrooms and bedrooms. Moreover, 6 of the rooms have their own jacuzzi on the spacious terraces. The team behind the hotel also says it is more “on brand” than most other Swissotels, fitting perfectly with the chain’s mountain-centric image.
Premium Furniture and Locally-Sourced Materials
The local developers of the hotel, who began the project in 2019, initially pitched an apart-hotel concept with a design strongly inspired by Transylvanian heritage. Although many other elements changed with the hotel’s integration into a large chain, its personality still shines through, guided by the vision of the team at Cumulus Architecture Office, which has also worked on numerous other hotels in Bucharest, Brasov, and Sinaia.
Each room is equipped with foldable Italian-made couches, intuitive and subtle floor lights, locally crafted king-sized beds, premium Italian mattresses with advanced weight distribution technology, and custom-made ceramics in the signature Viscri Blue collection. The wood adorning the ceiling, furnishings, and doors is not chemically but thermally treated to enhance the breathability of the air.
Blue oxide walls, gray Sălaj stone, natural wool carpets, and traditionally wooden ceilings are another nod to local culture. Despite its extensive use of wood, the hotel avoids the aesthetic of a typical mountain cabin. The minibar is full of artisanal spirits and drinks from small local producers, while several furniture pieces bear the mark of local artists. Finally, the advanced Lunos ventilation system ensures a steady flow of clean air and precise temperature control, both important in a snowy mountain resort.
