Accor opens Swissôtel Poiana Brasov: A new benchmark for upscale hospitality in Romania’s premier ski resort
Accor, a global leader in hospitality, proudly announces the opening of Swissôtel Poiana Brașov, introducing the Swissôtel brand to Romania for the first time. Located in the heart of Poiana Brașov, Romania’s most popular ski resort, the…
Accor, a global leader in hospitality, proudly announces the opening of Swissôtel Poiana Brașov, introducing the Swissôtel brand to Romania for the first time. Located in the heart of Poiana Brașov, Romania’s most popular ski resort, the hotel is surrounded by the lush landscapes of the Postăvarul Massif, making it an ideal escape for skiers, hikers, and nature enthusiasts.
Swissôtel Poiana Brașov is the first 5-star hotel in Poiana Brașov. It’s a destination where contemporary design intersects with cultural heritage and every detail reflects a deep respect for the environment. This latest addition to Accor’s premium portfolio sets a new standard for mountain hospitality in Romania, offering guests a refined blend of quiet luxury amidst the serene Carpathian Mountains.
Frank Reul, Vice President – Development Accor Premium, Midscale & Economy for Eastern Europe, Balkans, Italy & Greece, at Accor said: “Our ambition is to showcase the diverse landscape, vibrant culture, and rich history of Romania to international as well as local travellers. The opening of Swissôtel Poiana Brasov marks a significant milestone for us, bringing another world-renowned brand to the country, which reflects our commitment to continue to expand our offering in Romania. It is a truly outstanding project and a great debut for our partnership with a professional and dynamic investor, who shares our passion for exceptional hospitality services that fuel outstanding experiences and unique memories.”
Where Design Embraces Heritage
The interiors of Swissôtel Poiana Brașov are thoughtfully designed to celebrate Transylvanian heritage while offering a contemporary, inviting atmosphere. Drawing inspiration from the surrounding natural beauty, the design features organic tones and materials, seamlessly blending modern comfort with traditional craftsmanship. The hotel’s unique character is the result of collaborations with top designers, including Adrian Soare for the facades, Eliza Yokina for the spa and rooms, and Cristian Corvin for the restaurant. The interior design it’s inspired by Viscri village - a Unesco World Heritage site and probably the most well-preserved village in Transylvania.
Where Nature Meets Effortless Sophistication
Swissôtel Poiana Brașov offers 64 spacious rooms and apartments, each designed to maximize the breathtaking views of the surrounding forest. With contemporary amenities and a focus on serenity, the hotel’s accommodations embody the Swissôtel brand’s philosophy of quiet luxury, providing a peaceful retreat in the heart of nature.
