“We make our opinion about a brand in 10 seconds,” former CEO of Porsche, Lamborghini and BMW Kevin Gaskell tells audience in Bucharest

Kevin Gaskell, a former CEO of well-known carmakers like Porsche, Lamborghini, and BMW, was the star speaker of GoTech World 2024, an event dedicated to companies applying cutting-edge technology in various sectors, held in Bucharest at Romexpo between November 12-13.

The business executive is known for taking the reins of luxury carmaker Porsche when the company was facing imminent bankruptcy and taking it to a significantly stronger market position in less than five years. He then drove BMW to a 500% profitability increase and propelled Lamborghini to new heights with 80% sales growth.