Waterdrop® lansează colecția AO26 în Ediție Limitată: hidratare de performanță inspirată de energia Australian Open

Waterdrop®, the European brand that has redefined the hydration experience through sustainable solutions and minimalist design, is launching its AO26 Limited Edition collection in Romania, inspired by the unmistakable dynamics and rhythm of the Australian Open. The new collection brings to the forefront products created for those who want professional-level hydration in their everyday lives, from the gym to the office, while traveling or on the tennis court.

Katerina Navrátilová, CEO of waterdrop® CEE, highlights the direction that guided the development of this collection: "AO26 is more than just a special launch. It is an invitation to transform hydration into a personal ritual, full of energy and intention. We drew inspiration from the discipline, resilience, and strength of athletes, but also from our consumers' desire for sustainable, beautiful products that are easy to integrate into everyday life."

Sustainable hydration on a large scale: the impact of waterdrop® at the Australian Open

Waterdrop® played a key role in supporting a responsible hydration model at the 2025 Australian Open. Over 80,000 people, including athletes, coaches, staff, and visitors, benefited from free and sustainable hydration solutions, and more than 250 water stations set up in the arenas ensured constant access to filtered water. In total, fans and participants consumed over 40,000 liters of water using reusable containers, contributing to the reduction of single-use plastic in a sporting context with global impact.

"For us, sustainability is not a passing trend, but the foundation of all our initiatives", says Katerina Navrátilová. "The fact that tens of thousands of people used reusable containers during the AO shows us that change is possible when solutions are accessible, intuitive, and easy to adopt. This is real progress, not just an intention.", she added. The waterdrop® stand also became a memorable interaction point for fans, where athletes such as Hubert Hurkacz, Taylor Fritz, Elina Svitolina, and Matteo Arnaldi came to meet the public between matches. Guests were able to purchase personalized bottles engraved on the spot, and over 2,400 such unique items were created during the tournament, turning the AO experience into a lasting memory.

Products inspired by performance and designed for the real pace of life

The centerpiece of the collection is the Official Player Multifunctional Thermos Mug, made of double-walled stainless steel, which keeps drinks cold for up to 24 hours or hot for up to 6 hours. Inspired by the blue and white aesthetics of tennis courts, it is the same mug used by professional players in the tournament. The wide opening allows ice cubes to be added, and the ultra-tight lid makes this product an ideal partner for training, matches, and dynamic activities. The AO26 Performance range, available in four gradient shades and two capacities, is designed for those who want durability, functionality, and elegance in a single object. Vacuum insulation keeps drinks cold for up to 24 hours, and the durable construction makes these mugs suitable for both everyday use and extended sports sessions.