UBM Feed Romania rebrands as Protena after East Grain, Poultry Investment become equal shareholders
East Grain Group and Poultry Investment SA have acquired the 45% stake previously held by UBM Group in UBM Feed Romania, thus becoming equal shareholders in one of Romania's largest feed producers, which will now operate under the brand…
Simona Fodor · Journalist
· Updated · 2 min read
East Grain Group and Poultry Investment SA have acquired the 45% stake previously held by UBM Group in UBM Feed Romania, thus becoming equal shareholders in one of Romania's largest feed producers, which will now operate under the brand Protena.
East Grain is controlled by Czech agri-food group Agrofert, one of the largest agribusiness groups in Central Europe, with annual revenues exceeding EUR 8.6 billion. Poultry Investment SA is owned by Hodler Capital, along with the Oprea family. It is the operator behind the integrated chain of the brand Puiul de Crăiești.
