Roughly 60% of city-dwelling Romanians purchased second-hand products over last 12 months
Roughly 62% of urban Romanians have purchased at least one second-hand product in the last 12 months, while 20% say they have not bought SH in the past year but intend to do so in the next 12 months, according to the latest study conducted…
Radu Dumitrescu · Journalist
· Updated · 3 min read
Roughly 62% of urban Romanians have purchased at least one second-hand product in the last 12 months, while 20% say they have not bought SH in the past year but intend to do so in the next 12 months, according to the latest study conducted by Reveal Marketing Research.
Those who chose to buy second-hand did so to save money most of all (64%), but the data showed that second-hand is no longer perceived only as a necessity-based alternative. Instead, consumers, especially young people, medium-income buyers, and those oriented toward sustainability or collectible items, chose to buy second-hand as a conscious consumption choice.
