Romanians no longer impulsive but will hunt for discounts on Black Friday, studies show
Two new studies centering on Romanians’ purchasing habits in connection with the yearly discount event known as Black Friday show a starkly different image compared to previous years. The findings suggest Romanians traded impulsivity for…
Radu Dumitrescu · Journalist
· Updated · 4 min read
Two new studies centering on Romanians’ purchasing habits in connection with the yearly discount event known as Black Friday show a starkly different image compared to previous years. The findings suggest Romanians traded impulsivity for strategic planning.
According to the latest Cargus survey conducted among 1,036 urban respondents, seven in ten Romanians are tracking desired products online, while almost half also browse specialized online stores. Roughly 88% of shoppers look primarily to the price of goods, followed by delivery cost (26%) and customer reviews (22%).
