Romanians spent EUR 59 mln in cinemas in 2024, down 5% from previous year

Romanians spent EUR 59 million at the cinema in 2024, down 5% from the previous year, as higher ticket prices and fewer spectators contributed to a cooling market, according to data from the Romanian Film Center analyzed by Cushman & Wakefield Echinox. While the average ticket price rose by 10% to RON 26.1, the number of tickets sold fell sharply by 14%, dropping from 13.1 million in 2023 to 11.2 million in 2024.

The number of cinemas operating across Romania increased slightly, from 103 in 2023 to 108 by the end of last year, but that expansion wasn’t enough to offset declining audience interest, the report says. Multiplexes continued to dominate the industry, accounting for more than 96% of box office revenues and 93% of spectators.