Romanian-founded B2B platform Unfrosen plans further European expansion
Unfrosen, a Romanian-founded B2B platform designed for monetizing excess inventory held by fashion brands, announced it is now operating across 13 European markets and has sales of EUR 6.5 million in 2025, positioning itself as a…
Radu Dumitrescu · Journalist
· Updated · 2 min read
Unfrosen, a Romanian-founded B2B platform designed for monetizing excess inventory held by fashion brands, announced it is now operating across 13 European markets and has sales of EUR 6.5 million in 2025, positioning itself as a controlled liquidation infrastructure for the fashion industry.
The company seeks to expand further while European retail is going through one of its most difficult periods of the past decade. According to the State of Fashion 2025 report from McKinsey, the fashion industry generated between 2.5 and 5 billion excess items in 2023, valued at USD 70–140 billion. Liquidation of merchandise, therefore, is a paramount issue for the sector.
