Two-thirds of Romanian customers do not return for second purchase, analysis says

More than 2 out of 3 Romanian consumers do not return for a second purchase, according to the new Customer Loyalty Index, a comprehensive analysis based on aggregated data from campaigns and authored by White Image, the oldest email marketing company in Romania. The Index analyzes the post-purchase behavior of Romanian consumers and highlights major differences between brands that communicate transactionally and those that invest in relationships, personalization, and loyalty mechanisms.

The White Image Loyalty Index is calculated based on four main pillars, namely return rate, frequency of interaction, level of personalization, and the quality of the relationship.