Romanian affiliate marketing company 2Performant acquires Profitshare, partners with eMAG owner

2Performant, a Romanian technology and affiliate marketing solutions company, announced on Monday, September 9, at the Bucharest Stock Exchange, that it intends to acquire the Profitshare affiliate networks in Romania and Bulgaria from Conversion Marketing. At the same time, Dante International, the owner of eMAG, will become a shareholder in 2Performant.

On September 6, 2Performant's Board of Directors concluded a preliminary agreement to acquire the Profitshare.ro and Profitshare.bg affiliate networks owned by Conversion Marketing S.R.L. and Conversion Marketing EOOD. The agreement outlines the principles of the transaction and is not legally binding, according to the company press cited by Economedia.