Romania’s e-commerce market shrinks in H1 after years of rapid expansion
Romania's e-commerce market, defined as the aggregated sales of local online retailers, stagnated in the first half of 2026 after several years of rapid expansion, with the number of online orders unchanged from a year earlier and the…
iulian ernst · Journalist
· Updated · 2 min read
Romania's e-commerce market, defined as the aggregated sales of local online retailers, stagnated in the first half of 2026 after several years of rapid expansion, with the number of online orders unchanged from a year earlier and the value of sales rising by only 4% y/y in nominal terms, according to an analysis by MerchantPro. Consumer prices increased by more than 10% y/y during the same period, implying a decline in real terms.
The average online order reached EUR 57 in the first half of 2026, up 5% y/y.
