Regency Front invests 6 million euros in a new furniture production line

Regency Front, one of the largest manufacturers of MDF fronts, has invested 6 million euros in a new line dedicated to painted doors, with last generation technology and equipment. Production capacity reaches 700 m2/exchange and also integrates, at the same time, the largest lacquer line in Romania and fully automated edge sanding or primer application machines. The final products are dedicated to both B2B customers and end consumers.

"The self-financing investment of 6 million euros allowed us to develop the most technological front production line in Romania. Thus, we manage to complete the range of products that are made available to our customers both laminated and painted MDF doors, according to their needs and preferences. Lately, we have seen a rising interest from our customers in interior design in general and furniture pieces in particular. We are constantly up to date with international trends and we are happy to offer Romanians a varied range of products, but also a vast palette of colors", said Dani Shawu, CEO of Regency Front.

The company estimates that the new front line will be operating by the end of 2023 and will perfectly complete the already existing laminated MDF line.

At the same time, Regency Front aims for a turnover of 10 million euros by 2025, in a furniture market characterized on the one hand by rising inflation and increases in production costs, and on the other by increasingly high online sales.

The furniture market is being redefined

The growth of digital commerce is also making its mark on the furniture industry. Although most of the orders continue to be generated by physical stores, there is an upward trend in online purchases, according to Regency network dealer data.

At the same time, despite the current unstable economic context, investments in furniture pieces continue to be high. In addition, according to the company, the market is much more mature and consumers know exactly what they want.

"The local market is evolving in terms of consumer behavior – the proposals no longer come exclusively from the furniture producer to the customer, but also vice versa. Whether they just want to change the doors of an existing piece of furniture or they need the furniture from scratch, customers show a high involvement in choosing the models and decors they want, especially since the possibilities of choice have increased. Today, there is a wider range of varied models and types of different textures: plain, structured-striated, high gloss, supermatte, texture or wood decors. In addition, through the new Bespoke collection we offer customers a series of new models on the Romanian market, but also the possibility for them to put their personal mark, by coming with sketches of the models they want", explains