Primark opens second store in Bucharest in AFI Cotroceni shopping mall

International fashion retailer Primark opened a second store in Romania, in the AFI Cotroceni shopping mall in Bucharest. Located on the first floor of the mall, the new location welcomed its first customers on June 20.

With an investment of EUR 10 million in the new store and 250 new jobs created locally, the opening marks another milestone for Primark’s expansion.

The store is part of the retailer’s ambitious growth plans in Central and Eastern Europe (CEE), as it plans to have 13 stores in the region. Primark already has stores in Poland, the Czech Republic, Slovenia, and Slovakia. In December it entered the Romanian market by opening its first store in Bucharest, in ParkLake shopping mall in Bucharest.

“AFI Cotroceni Primark is a highly anticipated store [after] only six months from entering Romania with our first store opening. I am excited that with this new store, we are bringing our affordable range and unique in-store experience to many more people in Bucharest,” said Maciej Podwojski, head of sales for the CEE at Primark.

The AFI Cotroceni Primark store spans over 3,200 square meters across one floor. Customers can find the latest collections, including swimwear, beachwear, and dresses as well as many more products across womenswear, menswear, kidswear, homeware, beauty, and accessories inside it.

Currently, Primark operates a network of over 420 stores in 16 countries in Europe and the US. Only this week, Primark opens four new stores in three days across Europe and the US, and an extended store in the UK, representing a total investment of over EUR 50 million and an additional 12,600 square meters of retail space.

(Photo source: Primark)