The automotive industry at the tipping-point: sustainable, intelligent, and user-centric mobility at a cost (press release)
The global crisis of electronic components impacts the automotive manufacturers’ attempt to build resilience - Successful suppliers will pivot to a technology mindset: electric mobility and driverless cars - Accelerating demand for more…

- The global crisis of electronic components impacts the automotive manufacturers’ attempt to build resilience
- Successful suppliers will pivot to a technology mindset: electric mobility and driverless cars
- Accelerating demand for more sustainable cars in Romania, but at what cost?
- The infrastructure for charging electric vehicles is still a vulnerability within the domestic landscape
We often hear about major changes in the automotive industry, whether we are talking about electric or conventional vehicles, about what types of software will be built into our cars, or how much confidence will we have in the self-drive functions. Recently, such changes can be observed throughout the industry, but will this change our behaviour related to cars and mobility in the coming years?
So far, in the last year and a half, we can agree that many laws and regulations have had a major impact on the changes that we have witnessed in consumer behaviour. With us having the possibility of working online, we have also discovered our need and satisfaction of living away from the urban areas, and according to numerous studies in the field, it is estimated that about 10% of European cities will lose around one-quarter of their population, who will prefer to move to rural areas. This will lead manufacturers to build comfortable cars, with the market demand for them growing day by day.
We are witnessing an eco-wakening. Consumers want sustainability… if they can afford it
Countless manufacturers and governments have invested in hydrogen technology, which has seen a rise in recent years, with many hydrogen-powered cars being driven more and more often in different parts of the world. Regarding automobiles, we have many options in front of us, but what is very clear is the process of continuous stimulation of the use of environmentally friendly vehicles by the local authorities and environmental institutions. The automotive industry is an important source of income for many Romanians, but the health crisis has disrupted important work areas.
The climatic consequences of the global disasters have affected the local economy and brought substantial losses in various industries. Currently, there is a constant concern for environmental protection through the purchase of electric vehicles. The government involvement in facilitating these purchases is at the top of our consumers' preferences.
„The concept of sustainability is already globally extended, with all the automotive manufacturers trying to bring an improvement to the environment, by reducing carbon dioxide emissions. In Romania, we have two big automotive players, who are already making steps towards a sustainable future. Ford estimates that by mid-2026, 100% of its passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid, and by 2030 all their vehicles will be electric. At the same time, Dacia also comes with an important update and launches the „Kilometrul Bine” platform, that emphasises the idea of corporate social responsibility.”, mentioned Ella Chilea, Audit Partner, Mazars Romania (in the left picture above).


