Romanians spend 17% more at malls than two years ago, study finds
Romanians in major cities are spending significantly more during mall visits than they did two years ago, according to the 2026 edition of the Mall Effect Index (MEI), a study tracking consumer behavior in shopping centers. The report…
Irina Marica · Journalist
· Updated · 2 min read
Romanians in major cities are spending significantly more during mall visits than they did two years ago, according to the 2026 edition of the Mall Effect Index (MEI), a study tracking consumer behavior in shopping centers. The report found that average spending per mall visit reached RON 383 in 2026, up 17% compared with 2024 and above the cumulative inflation rate during the same period.
The Mall Effect Index, developed by Generatik together with Reveal Marketing Research, reached a score of 70 points this year on a scale from 0 to 100, continuing a three-year upward trend from 65 in 2024 and 67 in 2025.
