Macromex continues the digitalization process with VTEX and aims for a 30% online business share by the end of 2024
Macromex, the leader in the food industry in the frozen segment, accelerates the digitization process together with VTEX, after the positive results obtained with the migration to the new platform. Thus, the company will launch a B2B…
Macromex, the leader in the food industry in the frozen segment, accelerates the digitization process together with VTEX, after the positive results obtained with the migration to the new platform. Thus, the company will launch a B2B marketplace for HoReCa and retail soon. At the same time, Macromex aims for 30% of its business to be online by the end of 2024, thanks to the solutions provided by VTEX (NYSE:VTEX), the enterprise digital commerce platform with which brands and retailers manage their commerce operations globally.
With VTEX, Macromex has developed two B2B online stores – Bocado.ro, dedicated to HoReCa specialists, and Mercadi.ro, dedicated to resellers – grocery store owners. In 2021, the first year since its launch, Macromex had sales of more than 20 million euros through the two new online channels.
"We chose VTEX because it is a flexible SaaS solution and a platform with global expertise that evolves according to the demands of many customers worldwide. We also found a reliable partner that offers customized implementation, adapted to our needs. Thus, thanks to the capabilities of VTEX, more than 6,000 HoReCa customers have created an account on Bocado.ro, and more than half of Macromex customers' orders are processed through the online store. By the end of the year we estimate that we will exceed 30 million euros in transactions", says Albert Davidoglu, CEO of Macromex.
VTEX supported Macromex in the development of the most important B2B ecommerce platforms for HoReCa and retail, implementing the specific requirements of the two fields, from customized functionalities to design, which meet the needs of users and provide easy navigation.
"Through the strong partnership with Macromex, we are happy to contribute to the acceleration of the digitalization process in the HoReCa and retail industries, facilitating more efficient management of online orders through modern technologies and unique capabilities for the development of Macromex's businesses and the company's customers. By integrating VTEX with the ERP system used by Macromex, long-term advantages are ensured by automating data processing and reducing human errors in managing online orders. Thus, we ensure a higher speed of processing supply orders for each business, better control of orders, predictability regarding the company's financial situation by updating payments in real-time and many other advantageous options for HoReCa and retail businesses”, explains Santiago Naranjo, Chief Revenue Officer of VTEX.
